Potential Identity Mapping Systems meant for Insurance Agency Web-sites

 Insurance agency marketing is experiencing a paradigm shift, from the old days of pure reference based marketing and face to face networking, toward a more current, digital marketing based plan. This is not to imply that the times of networking and reference selling have come and gone, but instead that agencies seeking to optimize growth need certainly to augment these traditional activities with the improved economies of scale and increased scope relating to web based marketing activities.

Among the foundational aspects of a thorough web based insurance marketing strategy begins with an up to date, professional, optimized website. If the website is definitely an open source website, and includes an user friendly content management system, agents are often able to do many basic edits quickly and easily on their own, a path more prone to ensure their content is current and relevant. In addition to up to date content and look and feel, there is a new and innovative technology applicable to insurance agency websites, that will be called prospect identification mapping (also known as visitor mapping, IP mapping or visitor ID). This technology allows insurance agencies to learn.

Though Google analytics offers a few of the basic information relating to the metrics above, a good prospect identification mapping solution is going to do definitely better job of this. Data collection estimates vary based upon the mapping database and type of companies or organizations targeted by agencies. Overall, it's estimated that up to 75% of the businesses visiting an insurance agency website may be identified. That said, it is very important to distinguish the business which visits, versus an individual from the identified company, that has visited the agency site. Though a good prospect identification mapping technology will typically do a very good job identifying the business or organization visit, it doesn't identify the person person who is visiting. In other words, it will not say the Mike Jones from Smith & Jones Widgets is visiting. It'll say that Smith & Jones Widgets in Boston, MA is visiting your insurance website, and include all the metrics noted above. Mortgage Advisor North London

The chance identification mapping also offers excellent insight into website visitor behavior, content interest, blog efficacy, keywords used to get the site and other important clues about insurance agency web marketing. Granted, a few of these records is available in Google analytics and other analytic packages. However, the chance identification mapping solutions can successfully augment many website analytic solutions. This technology helps agents determine new prospects indicating curiosity about their agency, and if current prospects inside their respective insurance pipelines have already been visiting their website.

A few of these website prospect identification mapping solutions offer instant lead alerts. As an example, "Smith & Jones Widgets from Boston, MA is on your website right now ".They are able to also offer on demand reporting by day, week, month or year. Some include a dashboard for custom visitor identification reporting, including automated or scheduled reporting. As insurance agency websites become increasingly more integral to insurance agency marketing plans, agents must look into the addition of a prospect identification mapping solution to improve the insurance lead generation efficacy of the website.